44 Distinctively Branded Cans

The luxury Lifestyle blog (the home of luxury Lifestyle) presents 44 Distinctively Branded Cans.

From Risque Beer Packaging to Anti-Energy Drinks

The beverage can has always been a beneficial canvas for branding and with the popularity of canned soda, beer and energy drinks, corporations are often pushing the boundaries of can branding and marketing.

While small corporations are using humor and referencing popular culture to sell their product, large-scale corporations are reinventing classic can designs and surprising their customer. Companies like Coca Cola and Pepsi re-release a variety of can designs to bring attention to their product as well as projects that they are associated with.

While soda companies may stay away from risque branding beer and energy drink manufacturers may not always dare to push boundaries when it comes to their marketing strategy, shocking concepts, offensive subjects and pop culture favorites all serve as inspiration for these companies’ branding method.

Whether companies dare to make a visual impact or if their aim is to shock, a can is a classic canvas for product branding.

 

Source: www.trendhunter.com

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Chanel Launches New Boy Bag Collection

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Chanel Launches New Boy Bag Collection.

 
It takes a lot of time and dedication for a luxury brand to establish an ‘it’ bag along the lines of a Mulberry Alexa or a Hermès Kelly bag, but when Chanel launches a whole new handbag range, you can be almost certain, they will be instant classics.

The new collection will draw inspiration from an androgynous style based on a hunter’s cartridge that founder Coco Chanel used to wear herself.

“Chanel used men’s underwear to make dresses,” the house’s creative director Karl Lagerfeld explained. “She had this boyish attitude, in fact it is the very spirit of Chanel. She got it from Boy Capel, the great love of her life…”

The new line will consequently be called Boy, which seems like a clever move considering fashion’s current fascination with gender-bending styles and menswear references in almost all ready-to-wear collections.

On sale in stores from September, the new handbags will be available in a palette of red, grey, and ivory glazed calfskin, with prices ranging from $2500 to $4300.

 

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Chinese luxury consumers opt for French products

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Chinese luxury consumers opt for French products.

 
French labels are the most sought-after luxury products for Chinese shoppers as a booming economy creates a growing legion of newly affluent consumers.

French brands are the top choice for mainland buyers, followed by those from Italy and Hong Kong, consultants KPMG said in their report “Luxury experiences in China”, based on a survey of 1,200 consumers from 24 cities.

“China continues its march towards becoming the largest luxury market in the world,” said Nick Debnam, the firm’s head of consumer markets for Asia Pacific.

“Year-on-year as this market becomes more crowded, it is harder for luxury brands to enter this space. We also see rising brand recognition,” he added.

According to the Hurun Rich List, the Chinese equivalent of the Forbes or Sunday Times rich lists, there are now 875,000 Chinese people worth over a million US dollars, and almost 200 of these are billionaires.

The KPMG study found that they are most fond of French cosmetics and perfumes, clothing and bags, Italian footwear and Swiss watches, while they opt for domestic brands when it comes to alcohol.

The survey also found that about 70 percent of respondents search online for information on luxury brands at least once a month.

“Luxury companies need to think about how their strategies reach key online influencers,” Debnam said.

The 1,200 Chinese consumers polled in the survey were aged between 20 and 45, and earned at least 5,500 yuan ($850) a month.

Source: AFPrelaxnews

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Moscow art museum honors Dior

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Moscow art museum honors Dior.

 
After the John Galliano debacle, Christian Dior can use all the positive publicity it can get, and a new retrospective of its history at the Pushkin State Museum of Fine Arts sets out to bring back the fashion house’s magic.

Opening on April 28, the exhibit showcasing the brand’s 64-year history will not only present its collections over the years — designed by the founder itself as well as the likes of Yves Saint Laurent or Gianfranco Ferré — but also juxtapose them with works of art by Van Gogh or Klimt as well as photographs by Richard Avedon and Man Ray.

According to the Voice of Russia newspaper, exhibition halls will be themed, with one focusing on the flower motif, another on Dior’s work process, and so on. The luxury house’s famous perfumes as well as statement accessories will also be on display.

Source: AFPrelaxnews

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Aldehyde Perfume – Secret Scent for Today

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Aldehyde Perfume – Secret Scent for Today.

The first aldehyde perfume created by the legendary perfumer Ernest Beaux was triumphant enough to make any fashion house winning, though Coco Chanel was the one who realized the triumph and glory of that scent, strong and concentrated. She launched her own aldehyde perfume Chanel №5 which became the legendary fragrance of the epoch, the epoch of synthetic scents to become the vintage one for now. Today most perfumers talk about natural components they prefer to use for their fragrances, though aldehyde scents are still demanded being on the top of ratings for over one hundred years enjoyed by most women of the world.

The way aldehyde perfume appeared

A range of discoveries were taken before the aldehyde fragrances glorified. Till 1889 all fragrances were based on natural components by the complex technologies used which made the price higher. Later on, in the 19th century the chemists learned how to analyze the scents and initiated researches which were successful to bring the first new synthetic scent in 1874 - the scent of vanilla. Soon after, the researchers discovered the coumarin, which is the synthetic note of the green fern. In 1884 the musk was discovered for the wide public. The well-known perfumers as Guerlain and Hobigan experimented with new substances and gradually launched the first half-synthetic perfume Jicky based on sandal wood and coumarin. To add some lily odor for Quelques Fleurs, Hobigan used the chemical in 1912 named as hydroxycitronellol and ten years later the absolutely synthetic fragrance was launched, and that was Chanel №5.

Coco Chanel faced against the other, the well-known perfumer Ernest Beaux in 1920 who worked for Rallet in Grasse for many years in Provance, the sacred place for most perfumers. Beaux elaborated the new formula which was offered to the most reputed perfumeries of the time, the Coty. When the company learnt the price of the product, it refused to manufacture the cheap item. Coco Chanel showed the extremely different opinion. She was sure she was looking for the delicate and refined scent to initiate her own perfume story. And the parties concluded that Beaux continued his elaborations with the prototype.

The basic components were may rose, ylang-ylang, jasmine, viverra, neroli, and musk with the notes of vanilla and wood. When Beaux added some aldehydes, Chanel №5 turned into the scent we know today with the typical synthetic scent. Since then the perfume has been put to mass production.

What is aldehyde?

Aldehydes are known as chemicals with the concentrated odor of the rancid butter though they smell as flower when they are diluted properly. The aldehyde fragrances are exceptional since the perfume smells differently from person to person, depending on the smell of the body of the particular person while contacting. The aldehydes also add some richer nuances to some notes of the composition and they can work to imitate some natural smells as rare rose compositions, costly species from the East.

Aroma of aldehyde fragrances

It is fairly difficult to differ between the aldehyde and powdery, chypre and oriental scents, though each of them can show differences. As the reputed perfumers state, aldehyde fragrances come as heavy and oily as the odor that comes from the candle blown out. The fragrances that proved to be classic like Jicky, Chanel №5, Climat Lancome and Madame Rochas, live in neighbourhood with quite young scents as the nice First by Van Cleef & Arpels, Armani Mania by Armani loved by millions of women, the stunning cologne Aqua Pour Homme Marine by Bvlgari, and the fascinating White Linen by Estee Lauder.

On the top of it, the group of aldehyde perfume welcomes new Spirit for Men byAntonio Banderas with the vivid and masculine scent of fresh and green woods. One of aldehyde fragrances for women is Azzaro high tech duo: Now Women and Now Men. Azzaro Now Women based on two basic accords of the composition, that is relaxed and vibrant white tea at the top, aldehydes, jasmine Tahitian Tiare and aquatic notes in the heart, with the base composed of rose wood, light wood, amber and rum. The perfume was created by Annie Buzantian in collaboration with Alberto Morillas. 

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TOP 10 Best Vehicle Interiors

The luxury Lifestyle blog (the home of luxury Lifestyle) presents TOP 10 Best Vehicle Interiors.

While most people are worried about what the exterior of a car looks like, it makes sense as a driver to pay at least a little attention to the interior.

Ten cars were honored last week in the prestigious “10 Best Interiors” list from US publication Ward’s Auto, ahead of the magazine’s Interiors Conference next month.

Those selected for recognition were an eclectic mix, with economy vehicles sitting alongside luxury models from the likes of Audi and BMW.

The lesson for automakers seems to be that while a good interior needn’t be hand-stitched leather, it should be well thought out, functional and comfortable.

“The Cruze illustrates clearly how the growing market for economy cars has convinced automakers that cutting corners in the passenger compartment no longer works,” Ward’s said in a statement.

Ward’s received 51 entries for the awards, and gave scores based on materials, ergonomics, safety, the human-machine interface, comfort, fit and finish, overall value and aesthetics.

For consumers who want to get an idea of what makes an industry-leading interior, Ward’s has uploaded the video reviews to its website.

Source: AFP

Ward’s 10 Best Interiors of 2011

Audi A8
BMW X3 xDrive35i
Chevy Cruze 2LT RS
Dodge Charger Rallye Plus
Ford Focus Titanium
Honda Odyssey Elite
Hyundai Elantra Limited
Jeep Grand Cherokee Overland Summit
Kia Optima EX
Volvo S60

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Gucci celebrates 90th anniversary

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Gucci celebrates 90th anniversary.

 
To celebrate 90 years in business, the Italian fashion house will release its ’1921′ collection this summer.

Referring to Gucci‘s founding year, the 1921 label will be attached to a number of the brand’s best-known classics including the Bamboo, Jackie and Horsebit bags, which will all be made over in new fabrics and colors.

Other accessories such as shoes, probably including Gucci’s signature moccasins, riding boots, and loafers, as well as special-edition watches, bracelets, wallets, and sunglasses will also be part of the collection.

All items will go on sale in Gucci boutiques and online this June.

Source: AFPrelaxnews

 

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Vincent Cassel in YSL’s new La Nuit de l’Homme ad

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Vincent Cassel in YSL’s new La Nuit de l’Homme ad.

 
Following the success of “Black Swan,” actor Vincent Cassel and director Darren Aronofsky have joined creative forces once again on a short film to advertise Yves Saint Laurent best-selling men’s fragrance, La Nuit de L’Homme.

Source: Apetogentleman

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Estee Lauder Celebrates All Women with New Campaign

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Estee Lauder Celebrates All Women with New Campaign.

Estee Lauder hosted an event recently to unveil their latest campaign, Every Woman Can Be Beautiful. Aerin Lauder Zinterhofer, Estee’s granddaughter and global creative director of the Lauder brand, introduced the campaign and a few videos documenting past Lauder campaigns, commercials that will air on TV, and a discussion about beauty among female leaders in various fields were shown. The most memorable quote came from Aerin who remarked in one of the videos that her grandmother always said, “there are no ugly women, just lazy women.” Of course this couldn’t have been more tailor made to suit a beauty brand, but nonetheless they're refreshing words of wisdom.

Photographed by Craig McDean, the new campaign is inspired by seventies and eighties Lauder ads and takes a multi-cultural approach by featuring current spokesmodels Hilary Rhoda, Liu Wen, Constance Jablonski, and Joan Smalls. With the philosophy that “every woman can be beautiful” (just as long as she's not lazy!), I was hoping Estee Lauder would go out on a limb and present un-Photoshopped advertisements to truly hit their message home, but alas this is a still a welcome first step.

The new images, which will start appearing in June, were presented in tandem with the unveiling of the brand's newest innovations from their Idealist line: Even Skintone Illuminator and Cooling Eye Illuminator. The Illuminator addresses redness, discoloration, acne scars, and other skin issues that the Lauder research team found were present in all ethnicities. Results, according to their tests, were seen in two weeks. The Cooling Eye Illuminator is intended to address dark circles and puffiness and there too, results were seen in just two weeks. Both products will hit beauty counters June 2011.

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Hermes iPad 2 cases

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Hermes iPad 2 cases.

 
French luxury brand Hermes is cashing in on the popularity of the iPad 2 with cases that cost more than the tablet itself.

The Hermes Swift (left) is a slipcase made from calfskin leather that costs a whopping $820. It comes in 10 different colors.

The Hermes Station (right) is a book-style cover, made from fine calf-skin leather , that doubles as a stand. Available in four colors, the Station will cost about $1,400.

Via cnet

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Odyssey unveil £100K diamond-encrusted putter

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Odyssey unveil £100K diamond-encrusted putter.

 
Odyssey Golf have unveiled a stunning one-off 2-Ball putter encrusted with rubies and diamonds to be sold in world-renowned department store Harrods.

The putter comes complete with an 18-carat white gold head, 240 rubies and 378 diamonds – as well as a price tag of £100k.

The idea to create this gem-encrusted putter was initially conceived following a social game of golf involving renowned jeweller Theo Fennell and Odyssey & Callaway’s EMEA marketing director, Nick McInally.

 

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Hermes Mahogany and Leather Valet Stand

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Hermes Mahogany and Leather Valet Stand.

Hermès has come out with the ultimate well-dressed gentleman’s accessory – a valet stand in solid mahogany, fine leather and brass with ebony detailing.

The luxe piece is a limited edition re-issue of a classic item created for Hermès in 1930 by famed French decorator and designer Paul Dupré-Lafon.

It features a calfskin hangar for a suit, a calfskin tray for one’s watch and cufflinks, a mahogany shoe rack, and brass hooks and rods for ties, belts and braces.

At over $3,000 the luxurious item costs as much as a bespoke suit itself.

Via Jusluxe

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Baccarat for Guerlain

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Baccarat for Guerlain.

Guerlain teamed again with Baccarat to manufacture a massive flacon for the ultra-exclusive flacon of their new perfume called L’Abeille de Guerlain.

It is meant to look like a gigantic bee with its wings faceted like precious diamonds.

The bee has been a symbol of Guerlain since founder Pierre-François-Pascal Guerlain came to fame crafting perfumes for Empress Eugénie of France, who reigned from 1853 to 1870; the bee was the emblem of France’s Second Empire.

There are only 47 bottles of “l’Abeille de Guerlain” (the bee of Guerlain) perfume in the world, priced at €12,500 ($17,400) each.

Via Deluxe-lifestyle

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2011 Hurun Best of the Best Awards

The luxury Lifestyle blog (the home of luxury Lifestyle) presents 2011 Hurun Best of the Best Awards.

 
Luxury-brand awareness is growing among China’s super rich, who recognize 20% more of the lavish brands than they did last year, according to the Hurun Report.

The 2011 Best of The Best Survey, which interviewed 401 Chinese mainland millionaires, each with assets of more than 10 million yuan ($1.5 million), said the super rich in China are developing more sophisticated tastes in luxury products.

“Chinese entrepreneurs are getting more and more sophisticated, discerning and confident in their personal style, and what they aspire to, as they try to turn new money into old money,” said Rupert Hoogewerf, founder of the Hurun Report.

“The time for China to learn from Europe is over. People here are becoming better educated. They are getting to know luxury brands that are not even familiar to some Europeans,” Hoogewerf said.

According to the 2010 Hurun Wealth Report, released in April, there are 875,000 multimillionaires and 55,000 billionaires in China, or 6.1 percent more millionaires and 7.8 percent more billionaires than last year.

This year, Louis Vuitton was again No 1 in the top ten overall most popular luxury brands among China’s super rich.

Hermes rose to second place from fourth last year, and Chanel stayed in third place. Cartier was fourth and Gucci remained in fifth.

Cartier was the No 1 overall jewelry brand for the sixth year running, and Patek Philippe the leading luxury watch brand for the third time.

Luxury watches and jewelry continue to rank as the top collectibles for the rich, according to 44 percent of respondents, up by 10 percent over last year. Meanwhile, more of the wealthy prefer collecting red wine to luxury cars, the survey found.

The report also found that the Chinese rich like to travel abroad more and four out of five millionaires consider educating their children overseas.

“Luxury brands have a very special place in China, as there is strong gift-giving culture here. Lots of people like to receive luxury brands to improve their status. It’s a noticeable trend,” Hoogewerf said

Via China Daily

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YSL’s Manifesto Spring/Summer 2011

The luxury Lifestyle blog (the home of luxury Lifestyle) presents YSL’s Manifesto Spring/Summer 2011.

Yves Saint Laurent will be launching its much-awaited Spring/Summer 2011 Manifesto on 5 March.

The publication will be released in major cities including London, Paris, New York, Milan, Tokyo, Hong Kong and, for the first time, Los Angeles.

‘La Manifesto’ features images starring face of YSL‘s S/S ’11 campaign, Arizona Muse, which has been photographed by Inez van Lamsweerde and Vinoodh Matadin.

It will be distributed to the first 2,000 passers by in each city and will include a special tote bag.

The S/S 2011 Manifesto will mark the eighth edition of this publication. Each Manifesto is a celebration of the latest collections from the Yves Saint Laurent brand.

The Yves Saint Laurent Manifesto was the brainchild of the luxury brand’s creative director, Stefano Pilati.

 

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Louis Vuitton Men’s S/S 2011 Ad Campaign

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Louis Vuitton Men’s S/S 2011 Ad Campaign.

 
Louis Vuitton’s ad campaign for their Spring/Summer 2011 collection is out. It stars Taiwanese actor Godfrey Gao and Doug Pickett, photographed by Cédric Buchet.

The campaign also features bags from the S/S 2011 Menswear Collection: Monogram Impression Sac Weekend, Utah Cabas Zippe, and Damier Graphite Elvis.

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China’s middle class stampede for luxury handbags

The luxury Lifestyle blog (the home of luxury Lifestyle) presents China’s middle class stampede for luxury handbags.

 
It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury.

“We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside her friend Karina Luh outside the supermarket-sized branch of Chanel on Hong Kong’s Canton Road.

The students, both 20, already sport impressive accessories — Celeste carries a Louis Vuitton monogrammed bag, while her friend’s is from Chanel.

Both work part-time and saved for over a year to buy their trophies.

“We want them because of the famous brand,” said Celeste. “What can I say? People will focus on your bag. It’s about feeling confident.”

Even on a weekday morning, Canton Road is flooded with shoppers happy to pay a small fortune for a luxury tote, shoulder bag or evening clutch in its jumbo designer stores.

Many are from the Chinese mainland, and some even carry suitcases to get their purchases home. The market for such luxury has extended far beyond China’s roughly 900,000 US dollar millionaires.

The market is now being driven by China’s burgeoning middle class, with the truly rich going ever further upmarket — happily spending tens of thousands of dollars on the right bag.

Handbag sales for Prada alone grew by over 80 percent in China in 2010, Sebastian Suhl, chief operating officer at the Prada Group, told AFP, while those of the group’s Miu Miu brand rocketed by over 500 percent.

“We believe we have only begun to scratch the surface of China’s potential,” Suhl added.

The brokerage firm CLSA Asia-Pacific Markets predicts China will become the world’s largest luxury goods market by 2020, accounting for 44 percent of worldwide sales and bigger than the entire global market is now.

Christina Ko, who blogs at HK Fashion Geek, said the Asian love of the luxury bag has become “a cultural fact. In the same way that Asians prefer rice to potatoes, they also prefer luxury handbags to non-branded ones.”

But as customers become more sophisticated, the demand is changing — bringing those who would previously have bought fakes into the market for the real thing.

“Middle class people are getting the Louis Vuitton bags, and the people who used to get them are now looking for something else,” Amanda Lee, who writes the Hong Kong-based blog Fashionography, told AFP.

Zuki Ho, a sales associate and mother, is one of the middle-class buyers boosting the industry: she owns 15 luxury handbags, and once spent HK$40,000 (US $5,135) “double her monthly salary” on a handbag.

She says she loves handbags because “I enjoy being watched on the street when I’m carrying the bag.” But she would never buy a fake — “I’m afraid of being found out,” she added.

Fakes remain big business in China, but genuine luxury is bigger.

And while women are a growing force in the Chinese designer market, men are not immune, competing fiercely over the most stylish ‘man bag’.

At the second-hand luxury handbag store Milan Station in Hong Kong’s upmarket Central district, bags sometimes sell for more than their retail price.

“People always ask for some kind of limited edition, a more expensive bag,” supervisor Jackie Lau told AFP. “People don’t feel guilty about it (buying a designer bag) because it’s like an investment.”

Customers can trade in their bags and take to the streets with a new one as often as they like, while those lucky enough to make it onto waiting lists for limited-edition bags can sell them straight to a second-hand store for a profit.

A waiting list is common for a truly coveted bag, with a wait of several months currently the norm for Mulberry’s Alexa bag.

The ultimate bag of desire remains the Hermes Birkin, which famously takes 18 hours to make by hand. The crocodile skin version uses the finest sections of hide from four crocodiles.

It costs from $9,000 to an astounding $160,000 for one of the top diamond-studded models, a Hermes spokeswoman told AFP.

Chinese women appeared immune to the “luxury shame” that affected females in other parts of the world during the global economic downturn, the consultancy Bain & Company said last year.

But while handbags are traditionally used to broadcast one’s success and good fortune, this too may be changing as more and more women join the designer-toting club.

Lee herself has a denim Chanel bag, a gift from family — but carries it “so that no one sees the double C (logo)”, she said.

“People would know (who the designer was) already if they were really into Chanel, from the shape and so on, but I feel like there’s no need to let the entire world know.”

Source: AFPrelaxnews- Photo: Reuters

 

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2011 PRE - SIHH

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Blake Lively for Chanel Ad Campaign

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Blake Lively for Chanel Ad Campaign.

Blake Lively was hired to be the spokesmodel for Chanel Handbags print campaign and now the first image has appeared online.

The ad, shot by Karl Lagerfeld, has the Gossip Girl against a set of mirrors staring at the viewer from her reflection and carrying the new Mademoiselle bag.

In contrast to singer Lily Allen’s playful Breakfast at Tiffany’s–inspired ads, Lively’s campaign feels edgier and more sophisticated, with a moody, Hitchcockian tone.

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Chanel J12 Chromatic

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Chanel J12 Chromatic.

The Chanel J12 Chromatic is made of a new proprietary ceramic titanium material that is of course highly scratch resistant with a hardness close to that of sapphire.

The J12 Chromatic features a spectrum of models — 38mm and 41mm case sizes each with an automatic mechanical movement, and a more petite 33mm case size with a quartz movement.

Water resistant to 200 meters. There are also diamond and diamond baguette encrusted models (set in an 18k white gold bezel).

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Rihanna Debuts New Fragrance Reb’l Fleur

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Rihanna Debuts New Fragrance Reb’l Fleur.

Rihanna’s first ever fragrance will be on sale this February in Macy’s and it’s called Reb’l Fleur (meaning Rebel Flower). The scent is Hawaiian inspired with notes of hibiscus flower and coconut water – which are native to Rihanna as a Barbadian. Perfect for this coming Summer!

Watch the official commercial for Reb’l Fleur

Will you be buying Rihanna’s new scent?

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Save and share Rihanna Debuts New Fragrance Reb’l Fleur

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