Halle Berry
Halle Berry is launching her third new fragrance.
The Oscar-winning beauty has joined forces with cosmetics giant Coty to produce her new "floral" perfume Reveal.
The 43-year-old admits she has been surprised by the success of her perfume range so far - her debut scent Halle by Halle Berry was launched last year and Pure Orchid just five months ago - and wanted to expand it further because she loves wearing different fragrances.
She told WWD: "I've always wanted to have my own scent. When I was younger, I never wanted to smell like every other girl in class. Even as an adult, I'd mix different perfumes together.
"Some days it would be great and people would say, 'Oh, what fragrance is that?' And I would say, 'Well, it's about five different ones!' "
Steve Mormoris, senior vice president of global marketing at Coty, said : "Halle is an actress and a very emotional person - she loves art and beauty, and she's a great creator. Halle's fragrances resonate with the consumer much more than we thought. we are double in size."
He added to the actress at the fragrance launch in New York: "I guess we underestimated your fan base."
Despite becoming an instant scent success, Halle, who has a two-year-old daughter Nahla, was uncertain her perfumes would be popular.
She added: "We weren't sure what to expect. I was more worried than anybody."
Following the success of her collection so far, the new scent will be available in both "mid-tier" department stores and mass market shops.
Kylie Minogue
Kylie Minogue has a beautiful new fragrance available from July, 2010. A modern floral oriental amber, Kylie Minogue Pink Sparkle is a sparkling blend of juicy fruit notes and luscious champagne accord combined with the sensuality of gardenia musk.
The Eau de Toilette 30ml is $30 and the 50ml is $39, and will be in Priceline, Big W, Target and selected pharmacies nationally.
We don’t know about you but we love ourselves a Kylie fragrance!
Jennifer Lopez
Jennifer Lopez always wants to make her perfumes "sexy".
The singer-and-actress thinks she drove manufacturers Coty "crazy" when creating the specific scent she was looking for with her new fragrance Love and Glamour.
She said: "I drive Coty a little bit crazy. Because it's always not signature enough. I go back and say things like, 'Can we push the sandalwood a little bit more, can we make it a tiny bit more sexy?'
"To translate that into actual chemistry is a difficult thing. Then they go back and say, 'What does she mean by sexy?' And I'm like, 'You know if you take that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?'
"And then I think we are in the right direction. And then they come with one or two variations and I say, 'No, that's not it.' It's a long process."
Jennifer loves creating a scent because there are so many different avenues to explore in designing a "unique" fragrance.
She added in an interview with WWD: "Making the bottle, creating the packaging, creating the campaign - it's all so much easier than creating the juice. You always want to create something signature - that's always kind of what I'm pushing for when working with Coty. You want it to be a combination that people have never smelled before. It's always an exciting time, because the sky's the limit and it can go in any direction."
Mary J. Blige
Mary J. Blige's debut perfume pays tribute to confident woman.
The 'Stronger' singer has teamed up with beauty brand Carol's Daughter to create her first fragrance, My Life, and says it has been inspired by her personality.
She said: "It is the epitome of a confident woman. It doesn't scream out for attention - it's feminine but strong, powerful yet humble. It is my life." She also wanted to design the scent for her fans and pay homage to her female followers.
She said: "It's a special tribute to us as women . . . we're soft, we're edgy - we're all those things. And I wanted this perfume to represent every female's everyday life."
The fragrance is described as a fruity floral and its ingredients include gardenia, pear, freesia, tuberose, jasmine, and lily.
The scent will be sold exclusively on online shopping website HSN.com for $46, with one dollar from the purchase of each bottle donated to her charity, FFAWN, which helps women succeed through scholarships and grants.
Eva Longoria
Eva Longoria Parker developed her own fragrance because she is allergic to so many ingredients.
The 'Desperate Housewives' actress admitted she was always envious of other women who could wear perfume, and it had never occurred to her to make her own out of the ingredients that wouldn't make her sneeze.
Speaking at the launch of her fragrance, Eva by Eva Longoria Parker at her Beso restaurant in Los Angeles, she said: "I've been allergic my entire life. If someone were wearing perfume next to me, I would sneeze and sneeze and sneeze.
"I always admired people who wore perfume - I was like, 'Gosh, I wish I could wear one. My agent said, 'Why don't you make one?' "
The resulting scent has warm, citrusy tones which Eva has branded a "day fragrance".
She added: "I wanted something clean and fresh. Something that smelled like you just got out of the shower. And that's how I came up with the scent." Eva wore a beaded Rafael Cennamo dress to the launch, which was also attended by a host of celebrities including her 'Desperate Housewives' co-stars Teri Hatcher and Felicity Huffman.
Eva's husband, basketball player Tony Parker, had to miss the event because he had a game, but sent her a big screen message to wish her luck.
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