Tuesday, December 21, 2010

Paco Rabanne Launches Women’s Edition of 1 Million Fragrance

After having sold more than 1 million bottles of fragrance for men, Paco Rabanne has launched its female counterpart – the Lady Million.

A joint effort by IFF’s Anne Flipo, Béatrice Piquet and Dominique Ropion, the fragrance was recently presented in Paris to French and international press along with the avant-garde designer’s iconic metal dresses. Designed by trained sculptor Noé Duchaufour-Lawrence (who also made the 1 Millionth bottle), the Lady Million is a graceful and tantalizing scent in a multi-faceted bottle with a softly gilded metal cap, which serves a symbol of the designer’s famous metal dresses. The shape of the bottle that resembles a multi-faceted diamond was inspired by the famous Regent diamond.

Lady Million is a fresh woody floral with top notes encompassing floral nectar, lemon, and raspberry that gradually blend into a heart of orange blossom, neroli, and sambac jasmine (an Asian bloom). Bottom notes contain patchouli, gardenia, and honey.

Lady Million will be available in eau de parfum, body lotion, and shower gel at fine department and drug stores (The Bay, Sears, Sephora, Shoppers Drug Mart, Jean Coutu, and London Drugs) and will retail from July as a 50ml and 80ml edp spray, priced at around €52 and €68 respectively in travel retail.

FYI: The fragrance took 19 months to create, and 2,500 different versions were tested before the right formula was reached.

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