Sunday, December 28, 2014

David Yurman opens NYC flagship


Fine jewelry and watch brand David Yurman has opened a second New York Store in the city’s SoHo district.

Opening doors to customers Wednesday, the 2,000-square-foot space is located in the Cast Iron Historic district, inside a 19th century building featuring a trompe l’oeil mural by artist Richard Haas.

And the location is something of a nostalgia trip for Yurman:

“I cut my teeth as a sculptor and an artist in this neighborhood – it truly is home for Sybil and me,” explained the designer and CEO.

“What was the epicenter of gallery culture in New York has since evolved into a vibrant, international destination. We’re thrilled to be a part of this community’s past, present and future.”

Alongside the brand’s jewelry and watch lines the new store also contains two bronze angels crafted by Yurman himself (pictured above), which reference his other direct-welded sculptures.

The interior design touches include live-edge wood surfaces and metal finishes, as well as plenty of paintings by his wife Sybil. The store will also stock a selection of exclusive pieces created especially for the boutique.


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