Wednesday, October 29, 2014

Nestle to ‘hire’ 1000 robots to sell Nescafe in Japan

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Nestle to ‘hire’ 1000 robots to sell Nescafe in Japan.

Nestlé, the world’s largest food and drink conglomerate, has bought 20 humanoid robots to help sell coffee machines in its stores across Japan.

Nescafé will use the humanoid robot “Pepper” to sell Nescafé Dolce Gusto and Nescafé Gold Blend Barista coffee machines in home appliance stores.

Through voice and emotion recognition technology, the robot is able to analyze consumers’ feelings by reading their facial expressions and listening to their tone of voice.

The machine will even be able to hold a conversation with the customers!

“The dream to create an advanced consumer experience with Pepper is now coming true,” said Masayoshi Son, Chairman and CEO of SoftBank Corporation, producer of the robot. “We hope that by providing people the opportunity to interact with a robot whilst shopping, we can help create experiences of wonder and delight for consumers.”

Pepper was first unveiled in June of this year by SoftBank and has been working in the mobile carrier’s locations ever since.

He will make his Nestlé debut this December in around 20 home appliance stores, with the company planning to use the robot in around 1,000 stores in Japan, its biggest market, by the end of 2015.

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