Struggling brand Lincoln is set to burst back onto the luxury automaker scene this week at the New York International Auto Show (April 6-15), as it attempts to gain grounds on flashy rivals such as Lexus and Infiniti.
The Ford-owned make has struggled to attract important younger buyers in recent years and is now undergoing something of a makeover in a bid to become more associated with good design and luxury features.
Designers have clearly been working hard to develop the MKZ’s appeal for a younger audience — at the peak of its sweeping profile is a massive glass roof which retracts to become one of the world’s widest-opening roofs, according to Ford.
Lincoln was once the best-selling premium automaker in the United States and a globally recognized brand, but with sales last year behind those of Lexus, Audi Cadillac and four other major brands.
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