Saturday, January 29, 2011

Heidi Klum Inks Fragrance Deal

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Heidi Klum Inks Fragrance Deal.

It seems like Heidi Klum can do it all! She just inked a deal with Coty to produce a scent called “Shine” which will probably debut sometime in September.This is one of many collaborations Klum has going on right now, from maternity lines with A Pea in the Pod to active wear collections with New Balance. "Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.” Also, Klum is involved in reshaping the Coty-owned Astor Cosmetics brand which she’ll be both serving as an artistic director and adviser; and we cannot help but admire her! -Vanessa Lambert.

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